Activity Orientation

Social-Communicative

Select Small Group

(Feeling + Sensing + Individual Freedom)↑Fx ↑Sx

Group Properties

Attention to appearance - one's own, others, and objects; notices even small changes in appearance. Ability to select clothing and accessories. Demonstrates hospitality to guests, practical care for loved ones. Enjoys service professions and interacting with people on everyday topics.

Group of subjective evaluations.

Trade, service, healthcare, social security, entertainment industry.

Social Role

They provide society members with necessary material goods.

(F + R)

Heavy Socials

Better suited for organizing life in difficult, unfavorable social conditions. Almost no middle class, large income gap, people are politically interested.

(E + S)

Light Socials

Facilitate communication in a favorable, comfortable society. Good middle class, small income gap, focus on families and friends.