Activity Orientation

Social-Communicative

Select Small Group

(Feeling + Sensing + Horizontal Individualism)↑Fx ↑Sx

Group Properties

Acute attention to appearance - one's own, others', and objects', notices even small changes in presentation. Demonstrates warm hospitality and practical care for loved ones. Enjoys service and interpersonal professions, strongly oriented to immediate sensory experience and relational life.

Group of subjective evaluations.

Trade, service, healthcare, social security, entertainment industry.

Social Role

They provide society members with necessary goods and services.

(F + R + A)

Heavy Socials

Suited for organizing life under difficult, unequal, or competitive social conditions. Operates through personal honor codes, status assertion, and strategic influence. Large income gaps, politically engaged populations, low institutional trust.

(E + S + M)

Light Socials

Facilitate warmth, comfort, and cohesion in favorable social conditions. Good middle class, small income gap, focus on family, friendship, and quality of everyday life.